📍 Call Context
With: Aziz (sales@sg.leaseweb.com) — Leaseweb Singapore
Your intro: Co-Founder & CTO of xCloud (xcloud.host) — managed hosting platform serving 10,000+ servers across 30+ global locations
Purpose: Explore reseller partnership for infrastructure expansion
Status: Already submitted official Reseller Program application + 2 sales tickets (#1737910, #1742076)
Your intro: Co-Founder & CTO of xCloud (xcloud.host) — managed hosting platform serving 10,000+ servers across 30+ global locations
Purpose: Explore reseller partnership for infrastructure expansion
Status: Already submitted official Reseller Program application + 2 sales tickets (#1737910, #1742076)
💡 Why Leaseweb is #1 Target
🚀 85-93% Margins
VPS plans deliver $20-362/server/month margin vs current 22-37% with hosting.com
🌍 8 Strategic Regions
EU (NL, DE, UK), US (East, West), Canada, Singapore, Japan — covers your primary markets
🔧 Full API Automation
REST API with provisioning, management, billing integration ready
🎯 No Minimum Tier Gap
Plans start at 4 vCPU / 6GB — covers your Standard tier onwards ($24-395/mo retail)
📊 Key Numbers to Know
| xCloud Plan | Retail Price | Leaseweb Cost | Margin $ | Margin % |
|---|---|---|---|---|
| Standard (4GB/2c) | $24/mo | $3.50/mo | $20.50 | 85% |
| Professional (8GB/4c) | $45/mo | $3.50/mo | $41.50 | 92% |
| Business (16GB/6c) | $88/mo | $9.00/mo | $79.00 | 90% |
| Titanium (16GB/4c) | $100/mo | $9.00/mo | $91.00 | 91% |
| Ultimate (32GB/8c) | $200/mo | $14.60/mo | $185.40 | 93% |
| Quantum (58GB/16c) | $395/mo | $36.70/mo | $358.30 | 91% |
Bottom line: At 10,000 servers, even conservative mix yields $500K-1M+/month gross profit improvement vs current provider.
🎁 What Leaseweb Offers
Core Products
| Product | Status | Notes for xCloud |
|---|---|---|
| VPS | ✓ Perfect Fit | $3.50-36.70/mo | AMD EPYC | 10Gbps uplink | DDoS protection |
| Public Cloud | ✓ Available | IaaS platform with hourly billing, includes GPU instances |
| Dedicated Servers | Bonus | For enterprise/high-performance clients |
| Object Storage (S3) | ⚠ Expensive | €0.017/GB/mo (3.3x Hetzner) — use Cloudflare R2 instead |
| GPU Servers | Strategic | For LLM hosting product expansion (already in xCloud) |
| Block Storage | ✓ Useful | For managed DB hosts if needed |
Infrastructure
Network
- 5.5 Tbps total capacity
- 25 Internet Exchanges
- 36 Points of Presence
- 99.999% core uptime
Security & Compliance
- ISO 27001, SOC1/2
- PCI DSS, HIPAA compliant
- DDoS: 5Gbps volumetric, 2.5M pps
- GDPR / EU data sovereignty
Locations (9 DCs)
- EU: NL, DE, UK
- US: DC, SF
- Asia: Singapore, Tokyo
- Other: Montreal, Sydney
Provisioning
- Median: ~50 minutes
- Monthly contracts (no lock-in)
- REST API + customer portal
- Free 1 snapshot per VPS
💬 Your Talking Points
1. Who You Are (30 seconds)
"I'm Nasir, Co-Founder and CTO of xCloud — we're a managed WordPress hosting SaaS with 10,000+ servers across 30+ global locations. We're part of the WPDeveloper ecosystem that powers 6 million+ websites. We've been live for 4 years, growing fast, and looking to expand our infrastructure partner network."
2. Why You're Here (1 minute)
Current state: We primarily use Vultr (40% reseller discount) and are evaluating additional providers for:
- Better unit economics (Leaseweb's VPS pricing is 85-93% margin)
- Geographic diversification (your Singapore, EU, US locations fit perfectly)
- Product expansion (GPU instances for our LLM hosting line)
Volume potential: Starting with 100-500 servers/month pilot, scaling to 1000+ within 6-12 months depending on margin and performance.
3. What You Need (2 minutes)
Must-Haves:
- Reseller pricing tiers — volume discounts, payment terms
- API access — automated provisioning, management, billing webhooks
- White-label capability — can we brand the infrastructure?
- Billing integration — monthly invoicing structure
- Support for resellers — SLA, escalation path, account management
Nice-to-Haves:
- Managed database options (MySQL/PostgreSQL) or Block Storage for our own DB hosts
- Custom images / snapshot management
- Private networking between instances
- Co-marketing opportunities
4. Your Concerns (Be Honest)
- Gap: No plans below 4GB/4c — we need 1-2GB tiers too (20% of our customer base). Can you offer smaller instances or do we need a hybrid approach?
- Provisioning speed: ~50 min median is slower than Vultr (~5 min). Is this improvable with API automation?
- No formal reseller program page: What's the structure? Tiered discounts? Upfront commitment?
❓ Questions to Ask
- Pricing Structure: What's the reseller discount at different volume tiers? (e.g., 100/mo, 500/mo, 1000+/mo)
- Payment Terms: Net-30? Prepay required? Monthly invoicing OK?
- Minimum Commitment: Any monthly minimums or long-term contracts?
- API Access: Full provisioning API available day 1? Webhook support for events?
- White-Label: Can we use custom branding/domains for customer portal?
- Smaller Instances: Any 1-2GB plans coming? Or recommendation for hybrid strategy?
- Provisioning: Can we pre-provision/reserve capacity to speed up deployment?
- Managed Services: Do you offer managed MySQL/PostgreSQL? Or just raw infrastructure?
- Support: What's the support structure for resellers? Dedicated account manager? SLA?
- Onboarding Timeline: If we move forward, what's the typical time to go live?
- GPU Availability: Can you confirm GPU instance availability in Singapore/US regions?
- Contract Terms: Monthly rolling or annual? Any penalties for early termination?
🛡️ If They Ask You...
| Question | Your Answer |
|---|---|
| "What's your current monthly spend?" | "We're at ~$X00K/month across providers. Starting with 100-500 servers/month pilot with Leaseweb, expecting $50-150K/mo spend initially." |
| "Why switch from Vultr?" | "Not switching — diversifying. Vultr works well but we want geographic redundancy and better unit economics. Your margins are 2-3x better." |
| "What makes xCloud different?" | "We're a managed WordPress platform — not just raw hosting. We handle everything: security, caching, staging, backups, migrations. We need reliable infrastructure partners who can scale with us." |
| "Can you provide references?" | "Sure. We're backed by WPDeveloper (6M+ sites), public company. xcloud.host is live with thousands of customers. Happy to do a tech call with your team." |
🎯 Ideal Outcome
Walk away with:
- Reseller pricing sheet — specific discounts at volume tiers
- API documentation — or demo access to test provisioning
- Contract draft — or at least terms outline (minimums, payment, SLA)
- Next steps agreed — tech call, trial period, onboarding timeline
- Point of contact — who owns this relationship? (Aziz or partner manager?)
Soft close: "We're ready to start a pilot with 100-200 servers this month if the terms make sense. Can we get a proposal by end of week?"
🚩 Red Flags to Watch For
- Vague on pricing: If they can't give ballpark numbers, push harder or ask for written follow-up.
- No API access: Without automation, this won't scale for xCloud.
- Long contracts: You want monthly rolling contracts, not 12-month lock-ins.
- High minimums: If they require $50K+/month upfront, negotiate phased approach.
- No white-label: You need to control the customer experience.
📋 After the Call
- Send thank-you email summarizing key points and next steps
- Share any technical requirements doc if they request it
- Get proposal/pricing sheet in writing within 3-5 days
- Schedule follow-up tech demo or API walkthrough if needed
- Internal decision: Go/No-Go based on margins + terms
- If Go: Negotiate contract, set up test environment, pilot with 100 servers
📎 Quick Reference
xCloud Stats
- 10,000+ servers managed
- 30+ global locations
- Part of WPDeveloper (6M+ sites)
- 4 years in operation
- Managed WordPress SaaS
Leaseweb Quick Facts
- Founded 1997 (25+ years)
- 20,000+ customers globally
- 9 data centers (3 continents)
- 5.5 Tbps network
- ISO 27001, SOC1/2, PCI DSS
Target Pricing
- VPS 1 (4c/6GB): $3.50/mo
- VPS 2 (6c/16GB): $9.00/mo
- VPS 3 (8c/24GB): $14.60/mo
- VPS 5 (16c/64GB): $36.70/mo
- Ask for reseller discount!
Your Contact
- Aziz
- sales@sg.leaseweb.com
- Leaseweb Singapore
- Tickets: #1737910, #1742076
- Reseller application submitted
💪 Remember
You're bringing them:
- 10,000+ servers of demand (real, not projected)
- $500K-1M+ annual revenue potential
- An established platform with proven track record
- Fast decision-making ability (can pilot this month)
They need you as much as you need them. Be confident, ask for what you want, and walk away if the terms don't work.