📍 Call Context
With: Aziz (sales@sg.leaseweb.com) — Leaseweb Singapore
Your intro: Co-Founder & CTO of xCloud (xcloud.host) — managed hosting platform serving 10,000+ servers across 30+ global locations
Purpose: Explore reseller partnership for infrastructure expansion
Status: Already submitted official Reseller Program application + 2 sales tickets (#1737910, #1742076)
Your intro: Co-Founder & CTO of xCloud (xcloud.host) — managed hosting platform serving 10,000+ servers across 30+ global locations
Purpose: Explore reseller partnership for infrastructure expansion
Status: Already submitted official Reseller Program application + 2 sales tickets (#1737910, #1742076)
💰 Price Comparison: xCloud vs Leaseweb
🎯 Leaseweb Reseller Discount Tiers
The higher your monthly recurring revenue (MRR), the higher the discounts:
Tier 1
€500-1,999 MRR
5%
Tier 2
€2K-4,999 MRR
10%
Tier 3
€5K-9,999 MRR
15%
Tier 4 ⭐
€10K-19,999 MRR
20%
Tier 5
€20K-39,999 MRR
25%
Tier 6
€40K+ MRR
30%
*These discounts do not apply to third-party products and services.
Calculations below assume Tier 4 (20% discount) — achievable with 100-200 servers/month pilot.
Regular (General) Plans
| xCloud Plan | Specs | xCloud Price | Leaseweb List Price | With 20% Discount | Profit/Month | Margin % |
|---|---|---|---|---|---|---|
| Newcomer | 1GB / 1c | $5/mo | $3.50 (VPS 1) |
$2.80 | $2.20 | 44% |
| Basic | 2GB / 1c | $12/mo | $3.50 (VPS 1) |
$2.80 | $9.20 | 77% |
| Standard | 4GB / 2c | $24/mo | $3.50 (VPS 1) |
$2.80 | $21.20 | 88% |
| Professional | 8GB / 4c | $45/mo | $3.50 (VPS 1) |
$2.80 | $42.20 | 94% |
| Business | 16GB / 6c | $88/mo | $9.00 (VPS 2) |
$7.20 | $80.80 | 92% |
| Business Plus | 32GB / 8c | $196/mo | $14.60 (VPS 3) |
$11.68 | $184.32 | 94% |
| Business Max | 64GB / 16c | $399/mo | $36.70 (VPS 5) |
$29.36 | $369.64 | 93% |
Premium (High Frequency) Plans
| xCloud Plan | Specs | xCloud Price | Leaseweb List Price | With 20% Discount | Profit/Month | Margin % |
|---|---|---|---|---|---|---|
| Lite | 1GB / 1c | $7.50/mo | $3.50 (VPS 1) |
$2.80 | $4.70 | 63% |
| Personal | 2GB / 2c | $20/mo | $3.50 (VPS 1) |
$2.80 | $17.20 | 86% |
| Growing | 4GB / 2c | $30/mo | $3.50 (VPS 1) |
$2.80 | $27.20 | 91% |
| Elite | 8GB / 3c | $50/mo | $3.50 (VPS 1) |
$2.80 | $47.20 | 94% |
| Titanium | 16GB / 4c | $100/mo | $9.00 (VPS 2) |
$7.20 | $92.80 | 93% |
| Ultimate | 32GB / 8c | $200/mo | $14.60 (VPS 3) |
$11.68 | $188.32 | 94% |
| Ultimate PLUS | 48GB / 12c | $310/mo | $36.70 (VPS 5) |
$29.36 | $280.64 | 91% |
| Quantum | 58GB / 16c | $395/mo | $36.70 (VPS 5) |
$29.36 | $365.64 | 93% |
💡 Key Insights (With 20% Reseller Discount):
- Regular plans: 44-94% margins ($2.20-369/server/month) — even Newcomer is now profitable!
- Premium plans: 63-94% margins ($4.70-365/server/month)
- Sweet spot: Standard-Ultimate tiers deliver 88-94% margins
- At 10,000 servers with Tier 4 discount: $600K-1.2M+/month gross profit improvement
- Volume potential: Reaching Tier 5 (25%) or Tier 6 (30%) would improve margins even further
⚠️ Important Notes:
- Calculations above use Tier 4 (20% discount) — achievable at €10K-20K MRR (~100-200 servers/month)
- At higher volumes (Tier 5/6), margins improve to 25-30% discounts
- Ask about additional volume discounts beyond the published tiers
- Small plans (1-2GB) now profitable with discount — no hybrid needed!
💡 Why Leaseweb is #1 Target
🚀 88-94% Margins (with 20% discount)
VPS plans deliver $21-369/server/month margin vs current 22-37% with hosting.com
🌍 8 Strategic Regions
EU (NL, DE, UK), US (East, West), Canada, Singapore, Japan — covers your primary markets
🔧 Full API Automation
REST API with provisioning, management, billing integration ready
🎯 Scalable Discount Tiers
Start at 20%, scale to 30% as volume grows — predictable margin improvement path
📊 Key Numbers to Know (20% Discount Tier)
| xCloud Plan | Retail Price | Cost (20% off) | Margin $ | Margin % |
|---|---|---|---|---|
| Standard (4GB/2c) | $24/mo | $2.80/mo | $21.20 | 88% |
| Professional (8GB/4c) | $45/mo | $2.80/mo | $42.20 | 94% |
| Business (16GB/6c) | $88/mo | $7.20/mo | $80.80 | 92% |
| Titanium (16GB/4c) | $100/mo | $7.20/mo | $92.80 | 93% |
| Ultimate (32GB/8c) | $200/mo | $11.68/mo | $188.32 | 94% |
| Quantum (58GB/16c) | $395/mo | $29.36/mo | $365.64 | 93% |
Bottom line: At 10,000 servers with Tier 4 discount (20%), conservative mix yields $600K-1.2M+/month gross profit improvement vs current provider. Tier 6 (30%) would push this even higher.
🎁 What Leaseweb Offers
Core Products
| Product | Status | Notes for xCloud |
|---|---|---|
| VPS | ✓ Perfect Fit | $3.50-36.70/mo list | AMD EPYC | 10Gbps uplink | DDoS protection |
| Public Cloud | ✓ Available | IaaS platform with hourly billing, includes GPU instances |
| Dedicated Servers | Bonus | For enterprise/high-performance clients |
| Object Storage (S3) | ⚠ Expensive | €0.017/GB/mo (3.3x Hetzner) — use Cloudflare R2 instead |
| GPU Servers | Strategic | For LLM hosting product expansion (already in xCloud) |
| Block Storage | ✓ Useful | For managed DB hosts if needed |
Infrastructure
Network
- 5.5 Tbps total capacity
- 25 Internet Exchanges
- 36 Points of Presence
- 99.999% core uptime
Security & Compliance
- ISO 27001, SOC1/2
- PCI DSS, HIPAA compliant
- DDoS: 5Gbps volumetric, 2.5M pps
- GDPR / EU data sovereignty
Locations (9 DCs)
- EU: NL, DE, UK
- US: DC, SF
- Asia: Singapore, Tokyo
- Other: Montreal, Sydney
Provisioning
- Median: ~50 minutes
- Monthly contracts (no lock-in)
- REST API + customer portal
- Free 1 snapshot per VPS
💬 Your Talking Points
1. Who You Are (30 seconds)
"I'm Nasir, Co-Founder and CTO of xCloud — we're a managed WordPress hosting SaaS with 10,000+ servers across 30+ global locations. We're part of the WPDeveloper ecosystem that powers 6 million+ websites. We've been live for 4 years, growing fast, and looking to expand our infrastructure partner network."
2. Why You're Here (1 minute)
Current state: We primarily use Vultr (40% reseller discount) and are evaluating additional providers for:
- Better unit economics (Leaseweb's VPS pricing with Tier 4 discount = 88-94% margin)
- Geographic diversification (your Singapore, EU, US locations fit perfectly)
- Product expansion (GPU instances for our LLM hosting line)
Volume potential: Starting with 100-500 servers/month pilot (Tier 4: €10K-20K MRR), scaling to 1000+ within 6-12 months (Tier 5-6: 25-30% discounts).
3. What You Need (2 minutes)
Must-Haves:
- Confirm discount tier structure — is the 5-30% tier system accurate? Any custom tiers beyond Tier 6?
- API access — automated provisioning, management, billing webhooks
- White-label capability — can we brand the infrastructure?
- Billing integration — monthly invoicing structure
- Support for resellers — SLA, escalation path, account management
Nice-to-Haves:
- Managed database options (MySQL/PostgreSQL) or Block Storage for our own DB hosts
- Custom images / snapshot management
- Private networking between instances
- Co-marketing opportunities
4. Your Concerns (Be Honest)
- Tier progression: How quickly can we move from Tier 4 to Tier 5/6? Is it monthly MRR or contracted commitment?
- Provisioning speed: ~50 min median is slower than Vultr (~5 min). Is this improvable with API automation or pre-provisioning?
- Gap below 4GB: We need 1-2GB tiers too (20% of customer base). With 20% discount, smaller VPS 1 instances are now profitable — can we start there?
❓ Questions to Ask
- Confirm Tier Structure: Is the 5-30% discount tier system (€500-40K+ MRR) accurate? Any custom terms beyond Tier 6?
- MRR Calculation: Is tier based on monthly invoicing total or contracted commitment?
- Tier Movement: How frequently are tiers re-evaluated? Can we move up tiers mid-month?
- Payment Terms: Net-30? Prepay required? Monthly invoicing OK?
- Minimum Commitment: Any monthly minimums or long-term contracts to access Tier 4?
- API Access: Full provisioning API available day 1? Webhook support for events?
- White-Label: Can we use custom branding/domains for customer portal?
- Smaller Instances: VPS 1 (4c/6GB) at $2.80 (20% off) works for our 1-2GB tiers — can we over-provision or are there smaller plans?
- Provisioning: Can we pre-provision/reserve capacity to speed up deployment?
- Managed Services: Do you offer managed MySQL/PostgreSQL? Or just raw infrastructure?
- Support: What's the support structure for resellers? Dedicated account manager? SLA?
- Onboarding Timeline: If we move forward, what's the typical time to go live?
- GPU Availability: Can you confirm GPU instance availability in Singapore/US regions?
- Contract Terms: Monthly rolling or annual? Any penalties for early termination?
🛡️ If They Ask You...
| Question | Your Answer |
|---|---|
| "What's your current monthly spend?" | "We're at ~$X00K/month across providers. Starting with 100-500 servers/month pilot with Leaseweb (€10K-20K MRR to hit Tier 4), expecting $50-150K/mo spend initially." |
| "Why switch from Vultr?" | "Not switching — diversifying. Vultr works well but we want geographic redundancy and better unit economics. Your Tier 4 margins are 2-3x better, and we can scale to Tier 5-6 as we grow." |
| "What makes xCloud different?" | "We're a managed WordPress platform — not just raw hosting. We handle everything: security, caching, staging, backups, migrations. We need reliable infrastructure partners who can scale with us." |
| "Can you provide references?" | "Sure. We're backed by WPDeveloper (6M+ sites), public company. xcloud.host is live with thousands of customers. Happy to do a tech call with your team." |
| "Can you commit to Tier 4 volume?" | "Yes. We're ready to start with 100-200 servers this month (€10K+ MRR). Based on our growth trajectory, we'll hit Tier 5 within 6 months." |
🎯 Ideal Outcome
Walk away with:
- Confirmed tier structure — written confirmation of 5-30% discount tiers and any custom terms
- Tier 4 pricing sheet — specific costs with 20% discount applied
- API documentation — or demo access to test provisioning
- Contract draft — or at least terms outline (minimums, payment, SLA, tier progression)
- Next steps agreed — tech call, trial period, onboarding timeline
- Point of contact — who owns this relationship? (Aziz or partner manager?)
Soft close: "We're ready to start a pilot with 100-200 servers this month at Tier 4 (20% discount) if the terms make sense. Can we get a written proposal with tier breakdown by end of week?"
🚩 Red Flags to Watch For
- Vague on tier structure: If they can't confirm the 5-30% tiers, push for written documentation.
- Tier locks: If they require 12-month commitment to access Tier 4, negotiate shorter ramp.
- No API access: Without automation, this won't scale for xCloud.
- Long contracts: You want monthly rolling contracts, not 12-month lock-ins.
- High minimums beyond tier: If they require additional minimums on top of tier MRR, clarify upfront.
- No white-label: You need to control the customer experience.
📋 After the Call
- Send thank-you email summarizing key points and next steps
- Request written confirmation of tier structure and 20% discount pricing
- Share any technical requirements doc if they request it
- Get proposal/pricing sheet in writing within 3-5 days
- Schedule follow-up tech demo or API walkthrough if needed
- Internal decision: Go/No-Go based on margins + terms + tier flexibility
- If Go: Negotiate contract, set up test environment, pilot with 100-200 servers at Tier 4
📎 Quick Reference
xCloud Stats
- 10,000+ servers managed
- 30+ global locations
- Part of WPDeveloper (6M+ sites)
- 4 years in operation
- Managed WordPress SaaS
Leaseweb Quick Facts
- Founded 1997 (25+ years)
- 20,000+ customers globally
- 9 data centers (3 continents)
- 5.5 Tbps network
- ISO 27001, SOC1/2, PCI DSS
Target Pricing (Tier 4: 20% off)
- VPS 1 (4c/6GB): $3.50 → $2.80/mo
- VPS 2 (6c/16GB): $9.00 → $7.20/mo
- VPS 3 (8c/24GB): $14.60 → $11.68/mo
- VPS 5 (16c/64GB): $36.70 → $29.36/mo
- Ask about Tier 5/6 pricing!
Your Contact
- Aziz
- sales@sg.leaseweb.com
- Leaseweb Singapore
- Tickets: #1737910, #1742076
- Reseller application submitted
💪 Remember
You're bringing them:
- 10,000+ servers of demand (real, not projected)
- €10K+ MRR from day 1 (immediate Tier 4 qualification)
- Clear path to Tier 5-6 within 6-12 months
- An established platform with proven track record
- Fast decision-making ability (can pilot this month)
They need you as much as you need them. Be confident, ask for what you want, and walk away if the terms don't work. The 20% discount makes this a no-brainer if they can confirm tier structure and API access.